Alyssa Waxenberg is the Director of Digital Product, Consumer Marketing at Quest Diagnostics. She has led transformation and product teams to define the roadmaps and implementation of ecommerce and digital platforms from the ground up in the hospitality, retail, technology, and healthcare sectors. In addition, she has experience in both start-ups and global enterprise organizations (B2C and B2B), including Independent Pet Partners, IBM and Starwood Hotels & Resorts Worldwide. Prior to joining Starwood, Alyssa’s career included positions at advertising agencies, internet startups and media companies (e.g., OgilvyOne Worldwide, Williams Communications and Excite@Home) that focused on both traditional and online marketing, working with Fortune 500 brands.